Innovation and risk
Striking the right balance
Whether you target 'right first time' or believe in 'fail early to succeed sooner', the crucial factor is that you learn by taking risks. We reduce that fear of failure, instilling the need to be more decisive, encouraging people to trust their instincts and not be afraid to stand out from the crowd. To make the right decisions you need to risk making the wrong decisions. We build people's appetite for risk by encouraging them to think and act more confidently.