At Potential Squared, we believe that personal branding in a digital age has never been more important. Whether you’re the CEO of a large organisation, or the employee of a boutique brand, the way that you manage your online presence determines how you are viewed by outsiders. In many ways, the prospect of being put under a digital microscope can seem daunting. But personal branding, if done properly, can be a great advantage.

Although personal branding has always been relevant, the emergence and development of the world in 2.0 has put even more emphasis on the way that we position ourselves. Fortunately, we believe that the concept of personal branding can be simplified with two questions – “what do you want to communicate?” and “how should you communicate it?” We have adopted a personal branding model to help clients with their leadership presence, asking two key questions and making sure that the answers add up every time.

For more information on our model, please read our article featured on the Huffington Post.