Being averse to change is normal. But why are so many of us so against the idea even if it means altering things for the better? Chip and Dan Heath, authors of Switch: How to Change Things When Change is Hard believe that the primary obstacle lies in our minds.

Psychologists differentiate between the rational and emotional mind, which compete for control of our actions. The rational mind may instigate making a decision at work. The emotional mind may be resistant to go against its learned routine. This internal tension often makes change difficult to implement.

In Switch, brothers Chip and Dan illustrate that by uniting the two sides of our mind we have the ability to make changes in both our work and personal lives. The importance of the action is irrelevant but the solution is the same: by uniting the two halves of our mind to encourage a pattern of successful change, we can make the switch feel natural.

As a book for the 21st Century, Switch makes a lot of sense. The world is evolving at a rate so rapid, that even the sharpest feel slightly left behind. As a result we must learn to embrace the notion of change, rather than fight it. Only by learning to harmonise our thoughts can we truly succeed in moving forward. And in business – and life – we must move forward in order to succeed.